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Feb 5, 2013 11:00pm PST
is abc7 news lisa amin go legion. lisa amin do. >> it is a religion festival and it happens once every 12 years. this year more than 100 million will descend on the area, and they will take a dip in the sacred river. >> these are the things we take in the river. >> he is packing light. >> anything i take and i pray to god to give me the courage and strength to take the pilgrimage. >> the pilgrimage has grown dramatically since 2001, the last one. >> you are talking about 110 to 120 million people. it is in one location the largest gathering of humans on earth jie. this is a satellite photo taken from space above. all of the dark red dots are people. one reason for the rise in attendance, technology and social media. you can see here hi-def cameras are everywhere and they have their own facebook fan page that are creating a buzz. >> networks like google plus and there are several social networks that are growing very quickly. events like this can easily drive in lots of viral traffic. >> they attracted harvard university. 36 students and faculty members traveled to the festival to study th
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